New York Conference
Moving Forward

Creating Exciting Event Videography to Energize A Broader Audience

To craft a 2-minute video that not only engaged an audience but also told a brand story, was a worthy challenge for Memento Media. To achieve this goal, the Memento Media team decided to push beyond the boundaries of the conference room.

Instead of filming interviews and recording guest speakers, they shifted their attention to aerial images and time-lapse footage of New York’s stunning architecture. Aerial footage was recorded during an open-door helicopter flight since the city bans drones. In post-production, advanced image stabilization was used to transform shaky helicopter footage into smooth, visually appealing footage.

Additionally, motion-time-lapse footage from in front of the Flatiron building was procured over the course of three hours in the cold, rainy NYC weather.

The key to building an exciting and engaging video that portrayed the event in the best light possible was New York’s unique architecture and dynamic environment. Combining the time-lapse imagery, aerial footage and compelling interviews created a much more engaging and emotive event video that captured the viewer’s attention right out the gate.